2021 IYA FOUNDATION GREEN CAMPAIGN

A global kidney awareness and sensitization program

Iya Bekondo-Granatella, Founder/CEO

What is the Green Campaign?

The Green Campaign is a global awareness and sensitization program initiated by The Iya Foundation Founder, Iya Bekondo-Granatella, 7 years ago to promote kidney and organ donation awareness.
The event is a month long campaign during which, a series of community health screening exercises and seminars are conducted in communities across the globe. In the past years, 3 regions have been covered in Cameroon – Centre, Littoral, and South West. However, our impact extended beyond those three regions through our extensive national media tours and billboard adverts that were aired all over Cameroon and other CEMAC regions, cutesy of the Bony Dashaco Foundation.

World Kidney Day

World Kidney Day is also celebrated during the course of this campaign annually on the second Thursday in March. On this day, the Foundation and its supporters share pictures of themselves in green on social media to promote kidney awareness and sensitization of the public.
Outside of Social Media, the Foundation also organizes activities such as a March Pass, and screening activities.

FOLLOW WELE ELANGWE

Make sure to follow our Board Member, Wele Elangwe on her 31 days of green campaign for kidney awareness.

The Objective

Objectives of the Green Campaign

To increase kidney awareness
To reduce the prevalence and incidence of CKD in Cameroon
To improve the health of people with CKD and ESRD in Cameroon
To reduce the mortality rate from CKD and ESRD in Cameroon
To improve the prognosis of CKD in Cameroon
To highlight the plight of patients with ESRD in Cameroon

The Approach

Key Activities Planned

Charity Football (Soccer) Tournament for Kidney Awareness for both Male & Female participants: Facilitated by Njalla Quan Sports Academy.
Theme: Living Well With Kidney Disease

The Goals

2021 Green Campaign Targets

Scale Kidney Health Screenings Outreach by over 100%
Extend Outreach to other Regions in Cameroon
Kidney Health Seminars in Select Institutions
Corporate Wellness Workshops in Select Organizations
Impact Millions of People Worldwide Online & Offline

2021 Green Campaign Donations

$6,090 of $10,000 raised

Sponsorship

WITH YOUR COLLABORATION AND PARTNERSHIP, OUR SCOPE WILL INCREASE, OUR OUTREACH ENLARGED, AND OUR IMPACT WILL DEFINITELY BE STRONGER

What you stand to benefit as a sponsor/partner

Impact – shared success in the establishment of social, health and Humanitarian impact in communities around the world
Feature on our website and social media platforms – our online Outreach is up to 50,000 with an engagement of up to 10,000
Recognized as partner in the fight against kidney disease
Recognized as partner in the promotion of organ donation
Opportunity for award recognition in the renal health Humanitarian sector
Opportunity for a cause marketing partnership

Sponsorship